Sustainability is no longer a buzzword—it is a necessity in today’s business world. As climate change and environmental concerns take center stage, Indian brands are increasingly adopting sustainable business practices. From eco-friendly packaging to carbon neutrality and ethical sourcing, companies across industries are leading the way in creating a greener future.
In recent years, Indian consumers have become more conscious of their environmental footprint, prompting brands to rethink their business models. The government has also played a pivotal role, introducing policies like the Extended Producer Responsibility (EPR) framework and stricter regulations on single-use plastics. Additionally, global investors are prioritizing ESG (Environmental, Social, and Governance) compliance, pushing Indian companies to integrate sustainability into their core operations.
Indian Brands Championing Sustainability
Several Indian companies are making remarkable strides in sustainable business practices, setting an example for the global market.
- Tata Group – Pioneering Corporate Sustainability
One of India’s largest conglomerates, Tata Group, has incorporated sustainability across its businesses. Tata Power is expanding its renewable energy portfolio, while Tata Motors is leading the electric vehicle revolution with the Tata Nexon EV. The group also focuses on water conservation, waste management, and community development initiatives.
- FabIndia – Ethical and Sustainable Fashion
FabIndia has long championed sustainability by supporting local artisans and promoting handmade, eco-friendly textiles. The brand ensures fair wages and ethical sourcing while reducing its carbon footprint through sustainable production methods.
- ITC Limited – Greener Supply Chains
ITC, a major player in FMCG and hospitality, follows a strong sustainability agenda. The company’s "Triple Bottom Line" approach emphasizes social, environmental, and economic progress. ITC is water-positive, carbon-positive, and actively involved in reforestation and sustainable packaging solutions.
- Mamaearth – Natural and Toxin-Free Products
A homegrown beauty and personal care brand, Mamaearth is committed to sustainability by using biodegradable packaging and toxin-free formulations. The company also runs initiatives like "Plant Goodness," where it plants trees for every order placed.
- Zerodha – Promoting Green Investments
Zerodha, India's leading stock brokerage firm, has set an example by achieving carbon neutrality. The company invests in reforestation projects and encourages sustainable investments through its platform, nudging investors toward ESG-compliant businesses.
The Road Ahead for Sustainable Business in India
While Indian brands are making significant progress, there is still a long way to go in achieving widespread sustainability. Businesses must continue investing in clean energy, reducing waste, and adopting circular economy principles. Collaboration between the private sector, government, and consumers will be key in driving long-term change.
As sustainability becomes a defining factor for success, Indian brands that embrace eco-friendly practices will not only contribute to a healthier planet but also gain a competitive edge in the global market. The future of business is green, and India is well on its way to leading the charge.